DrFirst.com, Inc. (“DrFirst”) is committed to safeguarding your privacy. This policy (“Privacy Policy”) explains what information we gather, use, and share when you visit drfirst.com, or any other website controlled and operated by DrFirst.com, Inc. (individually, a “Site” or collectively, “Sites”). By using the Site, you agree to be bound by the terms of this privacy policy.
Information we collect. We may collect Personal or Non-Personal Information from you. “Personal Information” refers to any information that specifically identifies you as an individual that you provide in connection with your use of any of our Sites. Personal Information may include but is not limited to your name, telephone number, email address, postal address, location and the name of your organization. “Non-Personal Information” is any information you provide to us that cannot be used to determine your identity. The types and amount of information collected for the features listed above will vary depending on the website and activity. The requested Personal Information may include: first and last name, email address, home address (including city and state), telephone number (work or home), and (for those purchasing products online) credit card information. For some activities, you may be asked to create a username and/or password and/or to provide additional, demographic information, including: (i) your age or date of birth, (ii) gender, (iii) frequency of use, purchase, and consumption of certain DrFirst products and/or other similar products, (iv) facts about your business, and/or, (v) other information relevant to the DrFirst product you’ve purchased or the specific Site which you are visiting.
How We Collect Information About You. We only obtain Personal Information that you provide to us, such as when requesting a free quote or requesting other information. By using any Site and submitting Personal Information, you consent to the collection and use of your Personal Information by us as described in this Privacy Policy. In addition, when you access or visit any of our Sites, we and our service providers and others who host our Sites may use technology that can recognize, collect, and transmit information that is associated with you, but which does not personally identify you. These so-called “cookies” specifically refers to small pieces of information that is stored by your browser on your computer’s hard-drive for record keeping purposes to enhance the quality of service and content you receive. “Cookie” information typically includes such data as user preferences, tracking paths of visitors to Sites and within Sites, type of web browser, and date and time of visit and other technical data related to your visit. No personally identifiable information is collected by this process.
You may disable these cookies by adjusting your browser preferences. Please note, however, that certain features of the Site may not function if you choose to reject all cookies.
How we use information collected. We use information collected or obtained when you use our Sites, including Personal Information for the purposes set out below:
- Market research;
- Creating new features and services;
- The development of services, new and updated products;
- Responding to feedback, questions, and communications concerning our products or services;
- Informing you about our services which may include contacting you by telephone;
- Maintenance and administration of the Site.
USE OF COOKIES, IP ADDRESSES, OR USE OTHER MEANS TO COLLECTION INFORMATION
Cookies. We use cookies to improve the use and functionality of our websites. A cookie is a small text file that may be placed in your browser by websites you visit and the content partners for those sites. You can use the preferences in your browser to view, control and delete the cookies you have by, for example, emptying the cache in your browser. You may check the “Help” menu on your Internet browser for more information, or check with your browser provider.
Cookies help websites remember visitors when they return to the site. For example, a cookie can help a website remember that you’ve already registered, so you don’t have to sign in again each time you visit. Essentially, cookies are used to customize websites based on the content you view and the preferences you have indicated.
We may use cookies to (i) allow us to personalize information for certain segments of our customer base, (ii) allow us to associate individual customers with their information profiles, (iii) keep track of and administer your status, preferences, business information and other information provided by you, (iv) for security purposes, and (v) to understand visitor usage of our websites on an anonymous basis.
You may remove any cookies as described above or “opt out” of receiving advertisements or other cookies by using services such as those provided by the Digital Advertising Alliance or Network Advertising Initiative. You may find more information about their members and the “opt out” process by going to their websites at www.aboutads.info/choices or www.networkadvertising.org.
IP Addresses. We may keep track of Internet Protocol (IP) addresses to (among other things): (i) troubleshoot technical concerns, (ii) maintain website safety and security, (iii) restrict access to our Sites to certain users, and, (iv) better understand how our Sites are utilized. An IP address is a number that is used by computers on the network to identify your computer every time you log on to the Internet.
Log Files. We (or a vendor on our behalf) may collect information in the form of logs – files that record website activity and gather statistics about web users’ browsing habits. These entries are generated anonymously, and help us gather (among other things) (i) a user’s browser type and operating system, (ii) information about a user’s session (such as the URL they came from, the date and time they visited our Site, and which pages they’ve viewed on our site and for how long), and, (iii) other similar navigational or click-stream data. We also use information captured in log file for our internal marketing and demographic studies, so we can constantly improve and customize the online services we provide you. Log files are used internally only, and are not associated with any particular user.
Web Beacons. We may use web beacons (or clear GIFs) on our websites or include them in the e-mail messages we send you. Web beacons (also known as “web bugs”) are small strings of code that provide a method of delivering a graphic image on a web page or in an email message for the purpose of transferring data back to us. The information collected via web beacons may include some of the information described in the IP Address section directly above, as well as information about how a user responds to an email campaign from XXXX (e.g., the time the email is opened, where does the user link to from the email, etc.). We use web beacon information for a variety of purposes, including but not limited to, site traffic reporting, unique visitor counts, advertising and email auditing and reporting, and personalization.
Newsletters and Communication. If you provide us your email address and/or mailing address (whether as part of our general website registration or for a specific newsletter or communication), the contact information you provide will be used to send you the specific newsletter, communication, or literature requested. In addition, you may receive communications introducing you to other DrFirst brands or websites. These materials may come in the form of regular mail or email, depending on the site you register on and the information you provide during registration.
We may also use your email address to send you transactional or administrative communications (e.g., confirmation email when you purchase a product online or when you sign up for, or unsubscribe from, a specific registration or activity), as well as certain service-related announcements (e.g., notices about updates to our Privacy Policy, discontinued features or programs on our websites, changes to our online services or technical support policies, or other related changes). Collectively, these types of communications are referred to in this Privacy Policy as “Administrative Communications.”
Sweepstakes, Contests, and Promotions.
To enter an online sweepstakes, contest, or other promotion (collectively, “Promotions”), you may be required to first register on a DrFirst website. The information collected as part of a Promotion is used to determine your eligibility, notify you whether you are a winner, and/or fulfill and deliver prizes. If you are a winner, certain information about you (such as your name and picture) may get posted to the website. For more information about DrFirst Promotions, please see the official rules or details posted with the specific Promotion.
Business Interests. We may combine (aggregate) your Non-Personal information with other consumers’ information or other publicly available information to help us satisfy our legitimate business interests, such as performing trend analysis or market studies; identify consumer preferences or interests; set prices; perform billing functions; establish credit; or comply with government regulations. We may also share anonymized data, such as statistical or demographic information in aggregate form, with third parties for research or marketing purposes. However, this anonymized data will not contain your individually identifiable Personal Information.
Disclosure of Information to Third Parties. We disclose your Personal Information to our service providers that we engage to provide certain services, such as hosting and maintenance, data storage, customer management and disaster recovery. We expect our service providers to use reasonable measures in order to protect your privacy and Personal Information from unauthorized access.
We also reserve the right to make your Personal Information available:
- To third party marketing and advertising companies;
- To comply with any applicable law, regulation, a court or other legal process, or enforceable government request;
- To take appropriate action regarding any use of our Sites that may violate any law or regulation;
- To protect the health, safety, security, property, and interests or rights of us or others;
- In order to investigate or respond to or resolve problems or inquiries or defend our interests.
- As otherwise necessary or useful for us to conduct our business, so long as such use is permitted by law.
California privacy rights. If you are a resident of the State of California, under the California Civil Code, you have the right to request information on how to exercise your disclosure choice options from companies conducting business in California. To request such information, contact us via postal mail, at:
DrFirst.com, Inc.
9420 Key West Ave, Suite 101
Rockville, MD 20850
Attn: Legal Department – California Privacy Rights
All requests sent via postal mail must be labeled “California Privacy Rights” on the envelope or post card and clearly stated on the actual request. For all requests, please include your name, street address (if you would like a response via postal mail), city, state, and zip code. We will not accept requests via email, telephone or fax. We are not responsible for notices that are not labeled or sent properly, or do not have complete information.
How We Respond to Browser “Do Not Track” Signals. Some web browsers incorporate a “Do Not Track” feature that signals to websites that you visit that you do not want to have your online activity tracked. How browsers communicate the Do Not Track signal is not yet uniform. For this reason, the Services are not set up to interpret or respond to Do Not Track signals.
Children’s Online Privacy Protection Act (COPPA). Our Services are not directed to children under the age of 13. We do not knowingly collect Personal Information on our Web sites directly from children and will destroy such information if we become aware that a child has disclosed such information to us without proper parental consent. It is DrFirst’s policy not to knowingly solicit or permit children under the age of 13 to provide their Personal Information for any purpose.
Acceptance of and Changes to Privacy Policy. By using drfirst.com or any of the Sites, you are accepting the practices described in this Privacy Policy. We reserve the right to periodically modify this Privacy Policy. Any modified privacy policy will be posted on this Site and be marked with an effective date. Your continued use of our Sites after the effective date of any modification means you accept and agree to be bound by the Privacy Policy as modified. Any material changes will generally apply only to activities and information collected after modification. We encourage you to review this Privacy Policy whenever you return to the Sites to make sure you are aware of the latest Privacy Policy.
Third Party Websites. The Sites may contain links to and from websites maintained by other companies or organizations (“Third Party Websites”). We are not responsible for the privacy practices or the content of third party websites. The information practices of third party websites are not covered by this Privacy Policy.
Note to Non-U.S. Visitors. This Privacy Policy is intended to meet the laws and regulations of the United States, which may not necessarily be consistent with the laws and regulations of your home country. Any information that you provide to drfirst.com will be treated in accordance with this Privacy Policy and U.S. laws.
Questions or Concerns about our Privacy Policy.
Please direct any questions or concerns to:
Privacy Officer
9420 Key West Ave, Suite 101
Rockville, MD 20850
df_legal@drfirst.com
Revision Date: 6/26/2014
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